FITshop

Our Google Ads Campaigns

Reduce Cost, Increase Turnover

We have been managing Google Ads campaigns for our client since September 2018. Our results are seen in effective cost management – it hasn’t increased even during the corona crisis. Moreover, we have not only maintained the cost share of turnover but also reduced it while increasing year-on-year turnover by multiple times.

Starting Point

At the beginning of our cooperation, the goal was to get below a certain level of Google Ads campaign cost. With progressive steps and using our in-house know-how, we found a balance in the campaigns and achieved this goal.

The challenge came at the beginning of the corona crisis. We had to react to changes in the product range with enormous flexibility. As goods in the client’s segment were selling out at the speed of light, they had to work on an excellent supplier-customer relationship.

Google Smart Shopping

To manage this situation, we thoroughly prepared our Google Ads campaigns. There are times when there is no need to devise a complex system for structuring campaigns. It’s enough to have perfectly fine-tuned settings as well as mandatory and optional attributes in Shopping campaigns.

We often struggle with imperfect feeds or mandatory attributes that are missing in them. Our expertise and experience helped us eliminate these shortcomings by using rules and regular expressions, either directly in the Merchant Center or by using the Mergado tool.