Astratex
How we increased sales by 54% year-on-year with Facebook campaigns
Year
2018
Segment
Fashion
Services
Facebook Ads, ROI Hunter
Specialists
5
Astratex is a fast-growing lingerie retailer in the CEE region. Dexfinity services were used to accelerate the growth of streamlining Facebook campaigns. The result is a long-term growing and sustainable channel delivering steady sales.
97% Higher Conversion Rate
The client noticed a higher conversion rate. The increase was by 97% compared to the previous year.
Starting Point
Incorrect set-up of Facebook Ads
Before the cooperation between Astratex and Dexfinity, paid Facebook advertising was struggling with an unfavourable trend – a steadily rising cost that was unsustainable over the long term, coupled with a year-over-year decline in sales from this source.
Our Solution
The foundation and first step were to fine-tune dynamic and static remarketingRemarketing is the repeated display of targeted ads to potential customers based on their previous interactions with the site. Learn more now. More so that the campaigns would incentivise those users who were already closest to the purchase.
This was followed by a complete overhaul of the acquisition campaign strategy based on constant testing of new campaign types by leveraging the ROI Hunter tool.
More Effective Campaigns
The reasons why we deployed ROI Hunter on this project:
- Its ability to centralise reporting results from Google Analytics and Facebook Pixel data in one place
- To be 100% sure that all our ads would be tagged correctly
- To use ROI Hunter’s advanced features to create interesting creatives
- To streamline campaigns by testing multiple versions of visuals
Romania in numbers
Results
+54 %
Increase in Turnover
Our efficient set-up of paid Facebook campaigns increased the year-on-year turnover by 54%.
+97 %
Higher Conversion Rate
The client noticed a higher conversion rate. The increase was by 97% compared to the previous year.
-39 %
Decrease in Campaign Cost
We were able to achieve a 39% year-on-year decrease in campaign cost.
Measured period – 3 months from April 1, 2019, to June 30, 2019; compared to the same period in the previous year.
Slovakia in numbers
Results
+58 %
Increase in Turnover
Our efficient set-up of paid Facebook campaigns increased the year-on-year turnover by 58%.
-52 %
Lower Bounce Rate
The client noticed a lower bounce rate. The decrease was by 52% compared to the previous year.
-29 %
Decrease in Campaign Cost
Our activities helped us to achieve a 29% year-on-year decrease in campaign cost.
Responsible Project Supervisor
Richard Kondáš
Richard works at Dexfinity as a Senior Performance Marketer. He takes pride in a positive ROI on clients’ projects.
His portfolio of managed projects includes more than 100 clients (both B2B, B2C), eshops from different, even diametrically opposed industries and markets (Europe, Asia, USA). He has experience in successfully managing advertising accounts on Google Ads, Facebook and YouTube.
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DIRECT CONTACTS
Let's Join Forces!
Show us your project and we will talk about its growth potential.
Pavol Adamčák
Executive Director
+421 918 435 105
pavol.adamcak@dexfinity.com
Vladimír Nociar
Head of Business Development team
+421 903 568 464
vladimir.nociar@dexfinity.com
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