In order to keep up with changing customer expectations and increase loyalty and sales, you should know the current ecommerce trends. In the following lines, we will look at their use and practical examples.
7 top ecommerce trends in 2025
1. Personalization based on artificial intelligence (AI)
AI will be a key tool for personalizing shopping in 2025. Complex algorithms can analyze customer behavior more and more accurately and create personalized recommendations in real time.
Examples from practice:
- Amazon has been using AI to recommend products based on purchase history for years.
- Spotify, in turn, personalizes playlists based on listener preferences.
Advice for the e-shop owner:
- Invest in AI solutions that track customer behavior.
- Implement personalized email campaigns and dynamic web elements.
- Use AI-powered chatbots for interactive customer support.
2. Augmented reality (AR) and virtual reality (VR)
AR and VR technologies allow customers to “try” products virtually. This trend will dominate the fashion, furniture and cosmetics sectors.
Examples from practice:
- The IKEA Place app allows customers to visualize the furniture in their home.
- The Sephora AR app helps customers try on makeup virtually.
Advice for the e-shop owner:
- Offer AR tools for product visualization (eg trying on clothes).
- Invest in VR showrooms where customers can walk through a virtual store.
- Create interactive experiences that increase conversion rates.
3. Sustainability and ethical consumption
Consumers increasingly prefer sustainable and ethical products. Transparency in the supply chain and green packaging will be key.
Examples from practice:
- Patagonia invests in a transparent supply chain and promotes repair instead of buying new products.
- Lush offers packaging-free products to promote waste minimization.
Advice for the e-shop owner:
- Ensure sustainable packaging and offer recyclable products.
- Communicate your brand’s green initiatives.
- Include information about the origin and ethics of the products directly on the site.
4. Social Commerce
Social networksWhen were the first social networks created and which network was Facebook inspired by? Which networks are among the biggest in 2023? More such as TikTokTikTok is a social network that allows users to create and share short videos, often with music, filters and various effects. More, Instagram and Facebook are becoming full-fledged sales platforms with integrated shopping functions.
Examples from practice:
- Kylie Cosmetics sells directly through the Instagram Shop.
- TikTok allows e-commerce products to be tagged within videos, for example through the TikTok Shop.
Advice for the e-shop owner:
- Create engaging social media content that inspires purchase.
- Use features like “shop now” or “swipe up” for direct sales.
- Work with influencers who can promote your products.
5. Fast and flexible logistics
Fast delivery and flexible transport options (e.g. choice of delivery time or pick-up point) will be standard.
Examples from practice:
- Amazon Prime guarantees same-day or next-night delivery.
- Customers of Zasielkovna can pick up their orders at pick-up points according to their schedule.
Advice for the e-shop owner:
- Cooperate with modern logistics services that offer fast delivery.
- Allow customers to track their orders in real time.
- Provide flexible delivery options that suit customers.
6. Subscriptions and recurring orders
Subscription models allow customers to receive products on a regular basis, leading to higher loyalty and stable income for merchants.
Examples from practice:
- Dollar Shave Club : The company offers regular delivery of razors and accessories. Customers can choose the frequency of delivery and the products they need. This model ensures that customers do not have to think about repeat purchases.
- HelloFresh : Subscription for the delivery of ingredients and cooking recipes. Customers subscribe to a regular delivery of fresh ingredients and get a unique cooking experience without the need to visit a store.
- Amazon Subscribe & Save : Amazon allows customers to subscribe to commonly used products (like laundry detergent, baby diapers, or vitamins) and get discounts for regular deliveries.
Advice for the e-shop owner:
- Introduce subscription packages for popular products.
- Offer discounts or benefits to customers who subscribe to products.
- Make it easy to manage subscriptions for a customer account.
7. Security and Privacy
Customers expect their data to be securely protected. Strict security protocols will be absolutely necessary to build trust.
Examples from practice:
- Apple : The company emphasizes privacy and offers features like App Tracking Transparency , which gives users control over what data apps collect about them. This is how you build customer trust.
- PayPal : Implementation of two-factor authentication and end-to-end encryption to protect transactions. PayPal regularly communicates its security measures to users.
- GDPR in the EU : Many European e-shops emphasize their compatibility with the GDPR regulation, thereby guaranteeing customers the safe processing of personal data and the possibility of control over it. For example, e-shops display transparent information about the use of cookies and the management of personal data.
Advice for the e-shop owner:
- Implement two-factor authentication and data encryption.
- Communicate how you protect customers’ personal data.
- Update your security systems regularly to prevent attacks.
Take your business beyond borders
Don’t waste time and use these trends for the growth of your business. You can fully automate a large part of the processes and thus gain more time for the strategy itself and more useful activities. If you’re not sure how to do this, let us know and we’ll be happy to help.
