Top 10 Marketing Trends in 2025
With the advent of new technologies come enormous opportunities. Already today, you can implement tools that will help you automate a significant part of the processes and set up personalization tailored to your customers. Are you already using any of these trends?
1. AI Personalization
AI tools are becoming crucial in e-commerce marketing. They help businesses deliver hyper-personalized experiences. AI algorithms can analyze user behavior, preferences, and purchase history to tailor product recommendations, emails, and ads.
To create personalized product recommendations on your e-shop, implement Dynamic Yield or Adobe Sensei. For example, if a customer often overlooks outdoor gear, your landing page could highlight hiking boots or camping gear on their next visit.
2. Onset of Social Commerce
Social platforms are now an integral part of the customer journey. Platforms like Instagram, TikTokTikTok is a social network that allows users to create and share short videos, often with music, filters and various effects. More, and PinterestWhat is Pinterest Pinterest is a social media network - a so-called visual search engine that serves to find ideas and inspiration from across various... More are introducing advanced shopping features, making it easier for customers to buy directly from their feeds.
Use the “Buy Now” buttons on TikTok or product tagging on Instagram in Reels to showcase your products. An engaging video of a product in action can lead to immediate purchases.
3. Optimization for Voice Search
As smart speakers and voice assistants become ubiquitous, optimizing for voice search is critical. Voice queries are often longer and conversational, which means your content strategy needs to align with these patterns.
Optimize your product descriptions with natural language phrases. For example, instead of “black running shoes” include phrases like “What are the best black running shoes for under $100?”
4. Sustainability as a Key Value
Consumers are increasingly drawn to brands that demonstrate a commitment to sustainability. Emphasizing green practices in your marketing can build trust and loyalty.
Add badges like “Eco Packaging” to your product pages. Share behind-the-scenes photos and videos of your sustainable manufacturing process on social media.
5. Shopping of the Future Thanks to AR and VR
Augmented reality (AR) and virtual reality (VR) allow customers to “try the product before buying”.
If you sell furniture, integrate AR tools like IKEA’s Place app, which allows users to visualize how a sofa or table will look in their living room. For fashion e-shops, virtual try-on features can help customers see if clothes fit them.
6. Rise of Micro-Influencers
Micro-influencers (with 10,000 to 100,000 followers) often have highly engaged audiences and provide better ROIROI is an abbreviation of the term return on investment. It is a financial metric which most companies use to track their profitability. ROI does not ... More compared to macro influencers. They also appear more authentic to their followers.
Example: Work with fitness micro-influencers to promote your sportswear line. Provide them with discount codes to share with their audience, which will increase sales while allowing you to track the metrics of this activity.
7. Subscription Models and Loyalty Programs
Subscription services and loyalty programs are more than just customer retention tools. These are extremely effective marketing strategies. Offering exclusive benefits to members is an effective way to encourage repeat purchases.
Imagine a special loyalty box that delivers curated products every month. For example, if you run a cosmetic e-shop, a “Box of basic skin care” can provide added value to customers and promote engagement at the same time.
8. Dominance of Video Content
Short videos and live broadcasts have taken over the entire online space. Platforms like TikTok and YouTube Shorts offer great opportunities to communicate with your audience.
Host live product presentations or Q&A sessions on Instagram Live. Introduce new additions and provide exclusive discounts to viewers during the show to drive instant buys.
9. Collection of First-Party Data
With stricter privacy rules and outdated third-party cookies, first-party data collection is extremely important. Building a strong database will ensure the effectiveness of your marketing.
Offer incentives like exclusive discounts or free shipping to customers who sign up for your newsletter. Use e-mail surveys or quizzes to collect valuable insights, thereby improving engagement itself.
10. Omnichannel Integration
Customers expect a seamless shopping experience at multiple touchpoints of the customer journey:
- Mobile applications
- Websites
- Physical stores
Integrating these channels can ensure a consistent experience and increase conversion rates.
Use tools like Shopify’s POS system to sync inventory and customer data between online and offline channels. If a customer abandons their shopping cart online, send them a reminder email offering a personal pick-up.
Go Beyond Any Boundaries
By adopting these trends, you can gain a competitive advantage for your business in 2025. Whether it’s leveraging AI for personalization, increasing engagement with AR, or Social Commerce, the key is to implement these strategies in a way that aligns with your brand and audience.
The future of e-commerce is here, and with these trends, you too can become one of the leaders in your segment. If you need help, contact us and together we will look at the possibilities of growing your business.
